If that’s you, you’re not alone.
Many local business owners type their business or service into Google and come up short. Your competitors are showing up. You’re not. And it’s frustrating.
You might be wondering:
“Do I need a better website?”
“Is this an SEO problem?”
“Is my business too new?”
Sometimes the answers to those are yes — but more often than not, the real issue is actually simpler. And much easier to fix.
Google wants to show businesses that are active, credible, and well-liked. If you don’t have many reviews (or any at all), it’s a red flag.
Even worse? If your competitors have 20, 50, or 100 reviews, you’re already being outperformed in one of the most visible ranking factors for local SEO.
Google doesn’t just look at how many reviews you have. It also considers:
Review recency
Review frequency (consistency matters!)
Review responses from the business
Keywords used in the reviews themselves
It’s not enough to claim your Google Business Profile. You need to fill it out entirely:
Add accurate hours, services, website URL, and a detailed description
Upload real photos
Choose the right business categories
Respond to every review
Google uses all of that info to determine how relevant and trustworthy your business is. If it's incomplete or inactive, you won't rank well — or at all.
This is a sneaky one.
If your business name, phone number, or address (NAP info) is inconsistent across websites like Yelp, Bing, YellowPages, MapQuest, etc., Google gets confused. It won’t be confident that your business is legitimate, and that hurts your rankings.
This is where tools like Yext come in. Yext scans dozens of directories and helps you correct old or inconsistent listings to make sure your presence is solid across the board.
Replying to reviews doesn’t just help you build trust with customers. It actually helps your local SEO.
When you reply:
You signal to Google that you’re engaged
You can include relevant keywords (like services or city names)
You give potential customers confidence that you care
Even negative reviews are opportunities if handled correctly.
The truth is, most business owners don’t show up on Google because they don’t have systems. No system for asking for reviews. No system for replying. No system for monitoring.
And if you're wearing 10 other hats, it’s understandable.
But this is where technology can step in and make your life easier.
If you want to start showing up on Google:
Make sure your directory listings are accurate and consistent (use a tool like Yext)
Build and manage your Google reviews with consistency (use RevuBro)
This combo is the modern local SEO starter pack. It handles both visibility (Yext) and trust (RevuBro).
If your business isn’t showing up on Google — or not showing up where it should — start by fixing the two things that matter most: how you appear and how you're reviewed.
Use a tool like Yext to make sure your listings are accurate across the internet. Then use RevuBro to automate review requests, manage your responses, and grow your reputation with less work.
Thousands of businesses rely on reviews to drive clicks, conversions, and credibility. RevuBro makes that process effortless.
🎯 Want to know how many reviews your business needs to win locally? 👉 Try the Free Review Calculator
📈 Ready to grow your visibility and reputation? Get started with RevuBro
Google is looking for trustworthy, relevant, and active businesses to show off. Let’s make sure yours is one of them.